Troyan is located in North Central economic region of the Republic of Bulgaria, at the foot of the most beautiful part of Stara Planina.

The geographic location of the Troyan creates good transport links. A road to South Bulgaria goes through the Troyan Passage. Confortable roads connect Troyan to the surrounding municipalities, the capital and the main towns of Bulgaria. Troyan is the final station of a railroad. The closest civil airport are Gorna Oryahovitsa (105 km)and Sofia (160 km). The nearest river port is Svishtov (110 km). The nearest sea port is Burgas (245 km).

Municipality Troyan has an area of ​​888,839 acres and borders the municipalities of Lovech, Apriltsi, Ugarchin, Sevlievo and Karlovo. Troyan is a municipal center of 21 villages with a total area of ​​893 square kilometers and a population of 36,000 inhabitants. The population of the municipality was 35,293 people and represents 22.29% of the population of Lovech District. 25,282 people live in Troyan. The Troyan municipality is a unique blend of impressive mountains, rivers and hot springs.

Troyan  originated in the 15th century as a road settlement at the foot of Troyan Pass. It gets its name from the ancient Roman road Via Traiana, connecting the Danube with the Aegean in 1-2 century AD. At the beginning of Ottoman rule, Bulgarians from the Danube lowland, Chiprovo, Berkovitsa, Razlog and Ohrid settled here. Troyan crafts flourished in the first half of the 19th century. Leading was pottery, which gradually created the unique until today Troyan Ceramic School.

In 1868, Troyan was declared a town. In 1877, it was burnt down by the retreating Turkish troops. In 1911, the first electric light bulb was lit up and Troyan became the third electrified town in Bulgaria, follwoing Sofia and Plovdiv.

The diverse tourism resources located on the municipal territory - natural, anthropogenic and mixed - create conditions for sustainable development of tourism in all its aspects. Considerable resources, on the one hand, are the favorable natural conditions it has, like climate, water, soil, biodiversity, and on the other hand, the presence of protected natural and historic objects and places, such as the Roman settlement, Roman time ruins of forts and settlements, preserved old houses from the Renaissance, religious temples - Troyan Monastery (the third largest in Bulgaria) and churches, the Museum of Folk Crafts, Applied Arts And Ceramics, and the National Exhibition of Arts and Crafts, Natural Science Museum, an art gallery and more.

The tourism infrastructure includes significant and largely modern facilities, and its well-being is logically accompanied by a trend of increasing number of tourists.